Attribution Theory
There is a theory about how people explain things. It is called Attribution Theory. The theory is really quite simple despite its rather strange sounding name. (When you see the term, "attribution," you should think of the term, "explanation," as a synonym.) The theory works like this.
When we offer explanations about why things happened, we can give one of two types. One, we can make an external attribution. Two, we can make internal attribution. An external attribution (get ready for this) assigns causality to an outside agent or force. Or as kids would say, "The devil made me do it." An external attribution claims that some outside thing motivated the event. By contrast, an internal attribution assigns causality to factors within the person. Or as the sinner would say, "I'm guilty, grant me forgiveness." An internal attribution claims that the person was directly responsible for the event.
Here are some common examples. You are taking a class and you get test results back. You take a peek and see, ahhhhh, a 65%. You think about these disappointing results for a minute and realize what a lousy teacher you've got and how badly written the textbook is and how unfair the test was and . . . you make a lot of external attributions. What caused the 65%? Events outside of you. External things.
Now, on the next test you take a peek and see, ahhhh, a 95%. Well, what can I say? When you're hot, you're hot. If you've got it, flaunt it. Some people are born great. Where's the causality? Inside of you, right? You assign causality to factors within the person and make internal attributions.
Okay, this is real simple. When the world asks us, "Why?" we provide either an internal attribution or an external attribution. Pretty obvious, but what has this got to do influence?
Consider this chain of events.
The world asks me, "Why?"
I provide an attribution.
My future behavior depends on the type of attribution.
Now, if we can control the attributions people make, then we can influence their future behavior, right? ...
Read on
When we offer explanations about why things happened, we can give one of two types. One, we can make an external attribution. Two, we can make internal attribution. An external attribution (get ready for this) assigns causality to an outside agent or force. Or as kids would say, "The devil made me do it." An external attribution claims that some outside thing motivated the event. By contrast, an internal attribution assigns causality to factors within the person. Or as the sinner would say, "I'm guilty, grant me forgiveness." An internal attribution claims that the person was directly responsible for the event.
Here are some common examples. You are taking a class and you get test results back. You take a peek and see, ahhhhh, a 65%. You think about these disappointing results for a minute and realize what a lousy teacher you've got and how badly written the textbook is and how unfair the test was and . . . you make a lot of external attributions. What caused the 65%? Events outside of you. External things.
Now, on the next test you take a peek and see, ahhhh, a 95%. Well, what can I say? When you're hot, you're hot. If you've got it, flaunt it. Some people are born great. Where's the causality? Inside of you, right? You assign causality to factors within the person and make internal attributions.
Okay, this is real simple. When the world asks us, "Why?" we provide either an internal attribution or an external attribution. Pretty obvious, but what has this got to do influence?
Consider this chain of events.
The world asks me, "Why?"
I provide an attribution.
My future behavior depends on the type of attribution.
Now, if we can control the attributions people make, then we can influence their future behavior, right? ...
Read on
posted by Ong Tiam Chye at 2:16 PM
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